Sands Waterfront Restaurant

What did we do?

We curated targeted paid advertising campaigns aimed at increasing brand awareness, driving foot traffic, and boosting revenue for Sands On The Water. Event promotion played a key role in our strategy, with digital campaigns effectively engaging the local community and creating a dynamic, vibrant dining atmosphere. Influencer partnerships were leveraged alongside outreach programs to further amplify visibility and foster a strong connection with the audience.

Establishing strong ROI tracking and results

We optimized Sands On The Water’s profile and digital presence to enhance user interactions. By improving custom links, boosting online searchability, and refining content, we saw significant growth in profile views and website clicks, directly leading to higher reservations. Additionally, we crafted and managed paid advertising campaigns that directly generated $28,690 in revenue, while our digital marketing efforts continued to drive sustained growth and engagement across all platforms.

The Results

We’ve significantly enhanced Sands On The Water’s social media presence, driving impressive growth in followers, reach, and engagement. From October 2023 to April 2024, the account’s reach skyrocketed from 932 to 18k people, with monthly follower growth increasing from 70 to over 300 new followers. This growth was fueled by curated content, influencer collaborations, giveaways, and event promotions, resulting in a 104% follower increase. Profile interactions also saw a dramatic rise, with profile views jumping from 100 to over 400 per week, and website clicks climbing from 3 to 65 weekly.

Paid ads and SEO strategies also played a key role in boosting visibility and engagement. We directly generated $28,690 from Facebook Ads within a four-month period, while also indirectly generating 1,059 reservations, leading to $60,136.39 in total revenue. Our targeted content and optimization efforts resulted in steady growth, with reach expanding from 127 to 1,192 users per week. As we continue to focus on reaching the right audience, these strategies are contributing directly to increased reservations and customer engagement for the restaurant.